Brand story and founder content
Priyanka started with one Christmas cake for her office in 2018. Six years, two cities and hundreds of birthdays later, Pinky's still bakes every cake for one family's table.
How Priyanka shows upShe is the friendly baker everyone knows by her nickname. Her face, hands and voice appear in most posts. Customers feel they order from a friend who happens to bake very well.
The cake behind the story
Who the cake was for and why it looks the way it does.
Ammachi's 87th: her newspaper, phone, sewing machine and cat, all on the cake.
From my kitchen
Short reels of real steps: whipping her own cream cheese, piping roses.
"Why I make my own cream cheese" in 30 seconds.
Signature of the month
One menu cake, shown slowly: slice, layers, texture.
Devil's food, the cake customers reorder most.
Your celebrations
Customer photos and messages, with permission.
A repost of a birthday table with her cake on it.
Pinky's Everyday
Her recipe tests for the healthy line, shared openly.
"Test 3 of a date-sweetened brownie. Tasters wanted."
Caption voice
pinkys.cakes Ammachi turned 87. Her favourite newspaper, her smartphone, her sewing machine and her cat: everything she loves went on her cake. 📰🧵🐈
Devil's food cake, vanilla buttercream, hand-made figures.
Want a cake that tells your family's story? Message us on WhatsApp, 3 days ahead.
First week after launch
Captions and schedules are samples. Days, slots and lead times are placeholders.
- Day 1Reel: Priyanka introduces the new look, 20 seconds, to camera.
- Day 2Carousel: the new menu and prices.
- Day 3Story: "behind the bake" for that week's orders.
- Day 5Post: the cake behind the story (one real order).
- Day 7Story poll: which flavour joins the menu next?
